The shape system
The patterns I created aren't actually patterns, it's an infinitely scalable system of shapes. It allows for infinite variations, can be easily recreated, and applied to anything.
Applications
ZZZ is a fictional cosmetic brand specializing in products that help you sleep. They had a basic visual identity (logo, typeface, color palette, and taglines) but it needed to be brought to life.
The ask was to develop the visual identity to create a range of illustrative patterns that be can then used throughout their packaging, corporate stationery, and merchandise.
The expanded identity is based off the creative, expressive, abstract nature of dreams. It's bold, bright, eye-catching, and relatable, making it easily distinguishable against the other brands on the shelf.
The patterns I created aren't actually patterns, it's an infinitely scalable system of shapes. It allows for infinite variations, can be easily recreated, and applied to anything.
