Third Floor Sound is a new, independent management service based in Brixton, London. They are committed to artistic development and helping musicians build a career in music. They offer a community space, recording studios, performance space, and eventually want to launch their own digital, radio station for their artists to showcase their talent.
They needed a brand that was bold and creative to increase awareness for artists, their local community, and that captures the attention of a broader audience.
The brand I created puts the agency’s artists first, without compromising the agency's own, unique personality. The entire brand is designed to be used as a structure that can be adapted for any musician's style without losing recognition. The visuals included show how it could be used in ads for artist recruitment, live performance promotion, and broader awareness campaigns.